Nantong XiTeng Luggage Shines at the 2026 Jiangsu Products & Goods Competition in Changzhou Olympic Sports Center
On Saturday, April 11, 2026, the opening match of the 2026 Jiangsu Super League between Changzhou and Nantong kicked off grandly at the Changzhou Olympic Sports Center. The venue was bustling with thousands of fans in attendance. At the same time, the inaugural "2026 Jiangsu Products & Goods · Must-Buy Competition" was held alongside the match, co-hosted by the Department of Commerce of Jiangsu Province and Xinhua Daily Media Group. As a supporting event for the Jiangsu Super League, the competition focused on the theme "Order for Your City, Let Hometown Treasures Go Global". It integrated sports IP with local quality products across six categories: clothing, food, housing, mobility, technology, and specialty goods, inviting 21 outstanding enterprises from Changzhou and Nantong to compete and showcase together.
Nantong XiTeng Luggage Manufacturing Co., Ltd. was honored to participate as a representative of high-quality manufacturers in Nantong. We brought our co-branded luggage series with the Jiangsu Super League to the "Mobility · Fashion" track. With exquisite design, reliable quality and distinctive sports IP features, we added splendor to the Jiangsu Super League event and product exhibition, fully demonstrating the strength and charm of Nantong manufacturing.
During the exhibition, we displayed a variety of key co-branded luggage products, including front-open suitcases, vertical-texture minimalist suitcases, aluminum-frame anti-collision suitcases, co-branded tote bags and crossbody bags. Made of high-quality wear-resistant materials, these products combine practical functions with stylish appearances. The design integrates the iconic wolf-head emblem of the Nantong team, together with Nantong cultural tourism elements and Jiangsu Super League characteristics. With a simple and highly recognizable style, they are suitable for daily travel, outdoor spectating and other scenarios, while carrying cultural and commemorative value. They represent an important achievement of Xiteng Luggage in the cross-border integration of "sports + culture & tourism + luggage".
In the "Mobility · Fashion" track competition, our co-branded suitcases and backpacks were presented on stage through model shows and product introductions, fully showing their design highlights and quality advantages. With distinctive IP features and solid craftsmanship, they attracted wide attention from judges, audiences and football fans.
Our booth was designed around the Bargiotti brand, with the full range of co-branded luggage neatly displayed in layers. Decorated with Jiangsu Super League-themed elements, it created a strong sports atmosphere. An on-site experience area was set up, allowing visitors to experience the product quality directly and immerse themselves in diverse travel scenarios.
Through this exhibition, we successfully leveraged the influence of the Jiangsu Super League and the Jiangsu Products & Goods Competition to fully display our co-branded luggage series. We effectively improved brand awareness, allowing more fans, consumers and industry partners to know about Xiteng Luggage, and further strengthened our cross-border brand positioning of "sports + culture & tourism + luggage", fully reflecting the excellent quality and strength of Nantong manufacturing.
In the future, Nantong Xiteng Luggage will continue to deepen cooperation with Nantong Culture & Tourism and the Jiangsu Super League, continuously optimize product design and quality, and further develop domestic and cross-border markets. We will launch more high-quality products that meet market needs and help Nantong's quality goods reach a wider global audience.
